I watched a very interesting video on Tech Crunch TV the other day where venture capitalists David Lee and Ron Conway discuss some of the key attributes of their most successful portfolio company investments. The video is definitely worth a watch if you have a spare 15 minutes or so. You can find the video here as well as my own take below.
While the businesses that I encourage readers to start on MyWifeQuitHerJob.com are not crazy startups where you’re working 16 hour days, trying to hit a home run and earn millions and billions of dollars, there are many parallels between a lifestyle business and a venture backed startup.
In other words, many of the same traits that make a venture backed startup more likely to succeed apply to small businesses as well. H
Having lived in India all my life businesses that have sprung up because people who follow different religions and faith need certain kinds of products and services are certainly not new to me. My posts next month will shed more light on businesses born out of religion and this post is just a prelude of things to come.
They say it takes a village to raise a child and Ill add it takes a campaign to make your marketing stick. Ill never forget a meeting with a small business owner who had just dipped her toes into the advertising world for the first time. We got together to discuss her marketing efforts for her small business and when she arrived at my office, she was just beaming.