Professor Vijay Govindarajan believes only businesses can solve the worlds most intractable social ills. His forthcoming book will show them how.
As a kid growing up in a small village in India, Vijay Govindarajan was close enough to extreme poverty to witness it destroy the promise of youth, yet removed enough to think about it critically. Govindarajan, the Earl C. Daum 1924 Professor of International Business, didnt have to look farther than the light bulb in his house to know that great ideas could have profound effects on society. But just as Thomas Edison did, he also realized that innovation has two components in unequal measure: inspiration and perspiration.

