I wrote a post with this title more than four years ago. Today, a good day for reflection and looking back as we welcome a new year, I want to revisit the basic truth in the title of this post, and point out what that really means.
from istockphoto.com
Why are plans always wrong? Because they predict the future, and were human. We humans suck at predicting the future.
Paradox: nonetheless, planning is vital. Planning means starting with the plan and then tracking, reviewing progress, watching plan vs. actual results, correcting the course without losing sight of the long-term destination.
Planning is a process, like walking or steering, that involves constant corrections.
- The plan sets a marker.
How sharp would you say your memory is? I’d compare mine to that of a spoon. I never remember birthdays (sorry Dad), my grocery store list (I write it out, but forget to bring it with me), and I constantly forget the point I’m trying to make in a story… What were we talking about? Let’s just say, I get “distracted.” Remembering the holidays is important, especially when it comes to email marketing. Preparation, planning, and staying ahead of the game is essential for a successful campaign or sale (hence we released our Everything Holiday marketing resource site in early October). However, if you’re anything like me, a little reminder goes a long way. So