Business Financial News

Faced with decade-low natural gas prices that have made some drilling operations unprofitable, Chesapeake Energy Corp. says it will drastically cut drilling and production of the fuel in the U.S.

Chesapeake, the nations second largest natural gas producer, said Monday that its planned 8 percent production cut means the U.S. as a whole would produce the same or slightly less natural gas in 2012 than it did in 2011.

Thats a change from the dramatic increase in output of recent years. Chesapeake, which produces about 9 percent of the nations natural gas, and other drillers been tapping enormous reserves of natural gas trapped in shale formations under several states.

Read Full Post…

This article originally appeared on iMedia Connection, an online resource covering the latest and greatest in interactive marketing.

In a market that’s saturated with mass email campaigns for every product and service known to man, being able to consistently strike a chord with your customers isn’t easy.

High-level customization of email marketing campaigns usually requires collecting various types of data on your customers, segmenting your lists and using (and paying for) complex enterprise-level tools. But for many of us – especially the small agency or small business marketer – we need to start our email marketing efforts pronto without spending a whole ton of money.

Thankfully, there are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take

Read Full Post…

NEW YORK – Just like many Americans, the maker of Twinkies, Sno Balls and Wonder Bread is trying to lose the fat.

Hostess Brands is hoping to take a bite out of its high costs as it heads back into bankruptcy protection for the second time in less than a decade.

Hostess has enough cash to keep stores stocked with its Ding Dongs, Ho Hos and other snacks for now. But longer term, the 87-year-old company has a bigger problem: health-conscious Americans favor yogurt and energy bars over the dessert cakes and white bread they devoured 30 years ago.

Last year, 36 percent of Americans ate white bread in their homes, down from 54 percent in 2000, according to NPD Group.

Read Full Post…

Trading currencies is a difficult business, and a lot of people ascribe a lot of complexity to it that it doesn’t rightfully deserve. While it is a serious challenge to consistently profit from your currency trading, it isn’t difficult to set up an account and begin to do your research. The real challenge lies not in making the trades, but in making the most successful ones you can and generating profits over the long-term. While you do have a lot of options available to you with regard to research and the currencies you pair together, ultimately this level of choice can be frustrating.

Image via Flickr

Choices and Outcomes

The Forex market operates six days a week, with only about a day off on Sundays. Read Full Post…